Obesity has become a global epidemic. With 1 in 3 of the world’s population being overweight and 13% being obese, it is now the fifth leading risk for global deaths. Around 50% of adults are trying to lose weight at any given time, fuelling the rapid growth of the global weight management market to a multibillion-dollar industry. Unfortunately, 95% of diet fads either fail or deliver unsustainable results because most diets are: · complicated, restrictive and add complexity to the dieter’s lifestyle · expensive and promote exotic ingredients that are not readily available or easily accessible · impose meals or cuisines that the dieter is unfamiliar with or does not particularly enjoy · offer a one size fits all approach and sets unrealistic expectations The solution to overweight and obesity is therefore n...